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Ignoring online marketing is like opening a business but not telling
anyone’—well, this is the key to success in present times. Yes, digital
marketing is the current trend. But what exactly it denotes? Digital marketing
is an umbrella term for the marketing of products or services using digital
technologies that include internet, mobile phones, display advertising and any
other digital medium. It has rose to great heights since 1999 and 2000 after
which brands and businesses have changed their ways of utilizing technology for
their marketing purposes. Digital marketing campaigns are becoming increasingly
prevalent day by day and digital platforms are getting more and more
incorporated into marketing plans. Digital devices have replaced all modes of
physical shops and transactions.
Activities of Digital marketing can include
- Search Engine Optimization (SEO)
- Search Engine marketing (SEM)
- Content Automation
- Social media marketing and optimization
- Campaign marketing and e-commerce
- E-mail direct marketing
- YouTube Marketing
- Adwards Promotion
- Articles and Bookmarking Submission
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